British Broadcast Journalist in San Francisco

Trained in UK Broadcasting

Rachel Gerrish trained in the UK broadcast system, starting at BBC Radio Sheffield before working across 13 brands at Lincs FM Group, Bauer Media, and Global. She holds a BA in Journalism from the University of Sheffield and developed her skills in a tradition that demands reporters write, produce, present, and make editorial decisions live without a teleprompter.

The UK broadcast system trains journalists differently. Rachel came through a tradition where reporters are expected to do everything: write, produce, present, operate the board, and make editorial decisions on the fly. There is no teleprompter safety net in UK commercial radio news. You know the story, you know the context, and you deliver it live.

Rachel started at BBC Radio Sheffield, where editorial standards are rigorous and the expectation is accuracy first, speed second. She then moved through regional and national commercial radio, working across 13 brands at three major networks: Lincs FM Group, Bauer Media, and Global. At each step, the editorial bar was high, the deadlines were immediate, and the audience was large.

The UK's Biggest Commercial Networks

Rachel Gerrish spent six and a half years at LBC News, part of Global (the UK equivalent of iHeartMedia), anchoring the country's only 24-hour rolling national news station. At Bauer Media, she was part of the award-winning team covering the Manchester Arena bombing in 2017.

At Global, the UK equivalent of iHeartMedia, Rachel spent six and a half years at LBC News, the country's only 24-hour rolling national news station. She also read news across Heart, Capital, Classic FM, and Smooth Radio, adapting her tone and delivery for audiences ranging from news-focused listeners to music radio demographics.

At Bauer Media, she worked across KISS, Planet Rock, Kerrang, Heat Radio, Hallam FM, Radio City, and Metro Radio. She was part of the award-winning team covering the Manchester Arena bombing, an event that required precision, sensitivity, and composure under conditions most journalists never face.

What British Training Brings to American Newsrooms

British broadcast journalists are shaped by BBC editorial guidelines that prioritize accuracy, impartiality, and fairness. Rachel Gerrish has read news bulletins for audiences ranging from Classic FM to KISS FM in the same shift, a versatility that translates directly to the multi-platform demands of American newsrooms.

British broadcast training produces journalists with a particular set of instincts. The BBC editorial guidelines, which influence the entire UK industry, prioritize accuracy, impartiality, and fairness in a way that becomes second nature. Rachel carries those instincts into every story she touches.

UK commercial radio also demands versatility. Rachel has read news bulletins for audiences ranging from Classic FM listeners to KISS FM's younger demographic, often in the same shift. This ability to modulate tone, register, and editorial approach for different audiences is a skill that translates directly to the multi-platform reality of modern American newsrooms.

There is also a directness to British interviewing that American audiences increasingly value. Rachel's interview style, honed through thousands of live conversations with politicians, business leaders, and public figures, is informed by a tradition where the interviewer's job is to ask the question the audience is thinking, not to defer to the guest.

UK vs US Commercial Radio Broadcasting

From London to San Francisco

Rachel Gerrish moved from London to San Francisco in early 2025 after 13+ years in UK broadcasting. Her TikTok account (@rachelsanfrancisco) generates 100k+ views a month covering Bay Area stories through a British lens, demonstrating that international perspective resonates with local audiences.

Rachel relocated from London to San Francisco in early 2025.

Since arriving, she has built a growing audience on TikTok (@rachelsanfrancisco), where she covers Bay Area stories and culture through a British lens. The account consistently generates 100k+ views a month, a signal that the combination of British perspective and San Francisco content resonates with local audiences.

An International Journalist in the Bay Area

As a British citizen now based in San Francisco, Rachel Gerrish brings dual-market perspective to Bay Area media. She understands how American stories play internationally and how international stories land with US audiences, having worked across networks that reach millions of listeners daily in the UK.

The Bay Area is one of the most internationally connected media markets in the country. Rachel brings a dual perspective: she understands how American stories play internationally, and how international stories land with American audiences. That perspective is increasingly valuable as newsrooms, tech companies, and corporate communications teams operate across borders.